HAIR COLOR.
REIMAGINED.
Introducing the TRUTONE Tablet
- Water Activated (no ammonia no peroxide)
- Rich Lasting Natural Color
- Proportioned Dry Tablets
- Quick & Easy Clean Up
BOX DYE IS DEAD
Mixing. Harsh chemical odor. Stained hands, hairlines and sinks. Traditional hair color comes with a lot of friction before you ever get to the result.
COLOR MADE SIMPLE
Choose the amount needed for the job.
Activate the dry color when you're ready.
Target the areas where you want less gray.
Concept workflow shown for product-development feedback. Final formulation, processing time and directions are not yet established.
USE WHAT YOU NEED.
A scored format is being explored to make portioning visible and intuitive — broader coverage when you need it, smaller amounts for targeted touch-ups.
NO MEASURING.
NO GUESSING.
WATER DOES THE ACTIVATING.
TRUTONE is the elemental future of premium color, ammonia and peroxide free.
RICHLY PIGMENTED HIGH YIELD COVERAGE
Provides deep saturated color even on white/grey hair
SELECT A SHADE
Concept color visualization. Results will vary by starting shade and final formulation.
EVERYTHING YOU NEED. NOTHING YOU DON'T.
A reusable mix-and-apply tool paired with individually protected TRUTONE color portions. Buy the system once. Refill the color as needed.
WANT TO TRY TRUTONE?
TRUTONE is currently in development. Join the early-access list for product updates, testing opportunities and first access when the concept moves forward.
DON'T DYE, TONE.
Men's Hair Toner
Product concept — in development